Our mission

We help teams thrive

We believe every workplace can be a utopia.
A place where where people truly connect, succeed, and grow together - regardless of the industry, size, or number of remote offices.

At roorad, we envision teams that feel like communities, where stories and knowledge bring individuals together in a shared purpose. We want to help organizations move beyond standard policies and presentations, fostering cultures driven by genuine human bonds.

Why we started roorad

A few years back, our founders noticed a problem. Few companies had the internal bandwidth to harness the power of great employer branding videos, and if they did, many of the videos were dull, corporate, and passionless. So we envisioned a better way, one that put everyday employees front and center, one that puts authenticity front and center. That spark led to roorad: a people-first approach to video production where candid conversations and real interactions take priority over polished stage sets.

Our values

An open mind

You don't learn to play baseball by reading books- you learn from playing the game.  At roorad we jump into challenges, adapt, and push forward. Every obstacle sparks a fresh solution, fueling our growth and creativity.

An open heart

We believe empathy unlocks the everyday moments that define a workplace. Real conversation starts with listening to each person’s unique hopes, struggles, and stories. By approaching every interview with genuine curiosity, we capture more than just what people do—we capture who they are.