At roorad, we strive to stay on the cutting edge of HR video innovation, but we also love sharing insights if you plan to forge your own path. In this article, we’ll dive into key trends shaping HR video—like short-form dominance or AI-enhanced editing—and how you can harness them.
Why It Matters
As hybrid work and global hiring increase, video content is evolving rapidly. Understanding tomorrow’s trends keeps your HR communication fresh and appealing to new hires and current staff.
Key Trends
1. Short-Form Micro Videos
• Influenced by platforms like TikTok, the rise of under-60-second content is pushing HR to deliver quick, punchy messages.
2. VR & 360° Experiences
• Some organizations are testing virtual reality for immersive office tours or training. While still niche, it shows promise for remote engagement.
3. Remote-First Culture Videos
• With distributed teams, capturing day-in-the-life segments from home fosters belonging and normalizes remote collaboration.
Data Points
• An estimated 60% of HR leaders plan increased video investment in the coming year.
• Over 80% of surveyed employees prefer short, direct video lessons to lengthy text.
Staying aware of emerging trends ensures your HR videos resonate, whether you’re producing them in-house or turning to external support. Emphasizing authenticity and clarity keeps employees and candidates engaged, no matter how the tech evolves.
