The perfect recruiting video

Discover how real employee stories can transform your recruiting strategy and make your workplace irresistible to quality candidates.

In today’s competitive job market, candidates are bombarded with generic, text-heavy job postings that all blend together. They want to see the real story behind your company—what makes your culture unique and why they’d be excited to join your team. This playbook is your guide to using authentic, unscripted videos that capture genuine employee voices, leading to better hires, faster recruitment, and a stronger employer brand.

The Challenge with Traditional Listings

• Generic Content: Standard job ads rarely capture the true vibe of your workplace.
• Missed Connections: Without a personal touch, top candidates can’t envision themselves thriving in your environment.
• Inefficient Hiring: The result? Wasted time sifting through unqualified applications and prolonged hiring cycles

‍

The Power of Authentic Video

When you let your team tell their own story, you build trust. Authentic videos give potential hires a real glimpse into your day-to-day culture—from casual conversations and teamwork to those small moments of passion that make your organization unique.

Key Benefits:

• Attract Quality Applicants: Genuine video content draws in candidates who resonate with your values.
• Faster Time-to-Hire: Clear visuals and real stories help applicants self-select, speeding up the hiring process.
• Lower Recruiting Costs: Better pre-screening via video means fewer mismatches and a more efficient process.

‍

‍

We make amazing employer branding videos, but even if you don't hire us - we want to give you the tools and know-how to make great recruiting videos yourself.

‍

How to Create Videos That Work

Below are three actionable steps to start transforming your recruiting efforts with video:

1. Identify Your Key Stories:

Pinpoint the roles and team members whose stories embody your company’s culture. Look for those natural, unscripted moments that reveal why people love working with you.

2. Conduct Relaxed Interviews:

Skip the formal scripts. Create a comfortable setting—whether remote or on-site—where employees share their experiences, daily routines, and personal insights. Authenticity is the secret sauce.

3. Polish with Purpose:

In post-production, focus on preserving the genuine feel. Use simple edits and subtle branding to keep the video engaging and true to your culture. The goal is clarity, not perfection.

Quick Tip: For best results, keep videos between 1–2 minutes. They’re long enough to convey meaningful details but short enough to hold attention.

Before you start filming, ask yourself:

• Have I identified the right people whose stories reflect our true culture?
• Am I keeping the interview conversational and relaxed?
• Is our final video clear, engaging, and true to our brand?

Authentic employee videos are more than just content—they’re a powerful tool for building your employer brand. When you let your team’s true stories shine, you not only attract top talent but also create a culture where everyone feels valued.