Creating genuine HR videos can be daunting when you’re new to filming. Yet short, people-first content can significantly enhance recruitment, strengthen team engagement, and even streamline training. This article outlines how to plan, shoot, and edit simple yet impactful videos that truly capture your team’s personality.
Why It Matters
Many candidates quickly scan a job listing and move on if nothing grabs their attention. An engaging, authentic video provides that instant hook. Rather than reading generic claims about “team culture,” viewers see real people, genuine conversations, and the daily office vibe—helping them decide if they align with your environment.
Step-by-Step Blueprint
1.Define Your Purpose
Identify the goal of the video—whether to fill a specific role, introduce a new initiative, or offer a peek into daily life. A clear aim helps shape the final piece.
2.Choose Your Scope
Start modestly—perhaps a single two-minute role spotlight—before attempting multiple segments. Keeping it small helps maintain quality.
3.Gather Gear & Setup
A modern smartphone or basic camera on a tripod often suffices. Prioritize stable footage and well-lit areas. A quiet, naturally lit setting is ideal.
4.Outline a Loose Plan
Prepare bullet-point prompts rather than a script. This encourages employees to speak candidly about their roles and experiences.
5.Film Brief Interviews
Keep each conversation under two minutes, focusing on open-ended questions like, “What’s your favorite part about working here?” or “What’s a typical day look like?”
6.Edit for Clarity & Length
Aim for a final runtime under three minutes. Subtle branding—like a logo opener or consistent color usage—can unify the look without overshadowing authenticity.
Practical Tips
•Check Sound: A simple microphone or a quiet corner ensures minimal background noise.
•Include B-Roll: Quick shots of workstations, casual break areas, or a mini brainstorming session can add visual variety.
•Retain Real Moments: A genuine laugh or small slip-up can humanize the video more than a polished, faultless script.
Example Snapshot
A small tech startup filmed two engineers in a bright office corner using just a smartphone. They kept it to a two-minute highlight. Within a month, they saw a noticeable rise in quality applicants, many citing the video as a key reason they applied.
Conclusion
Authentic HR videos need not be high-budget or heavily scripted. By focusing on real people, straightforward equipment, and a bit of thoughtful editing, you can produce content that resonates with both potential hires and current staff.
